Social Media Strategy / Facebook marketing / Facebook advertising /Content creation / Community management / Report & Sentiment Analysis

  • Client: Centro Commerciale Campania
  • Date: 2016
  • Web site: Campania Wellnes Week
  • Sector: Intrattenimento - Benessere
  • Goals: event marketing / acquisizione partecipanti

1.

Il brief


The “Campania Shopping Centre" is one of the most popular realities of the shopping and leisure sector in Campania and Italy. The client requested the development of a digital marketing strategy for the "Wellness Week 2016", an event with the participation of celebrities and famous athletes of the Italian scenario.

2.

The idea


We have developed a central concept around which we declined the online communication strategy: “I love myself”. The concept has been used as a slogan of the event and hashtag in order to support the contents made by users and professionals involved each time. The strategy was divided into 3 phases: The strategy was divided into 3 phases:
- Pre event: with promotion and marketing campaigns on social activated to acquire subscribers;
- During the event: through the live streaming of the days and the video interviews of the people involved;
- Post event: thanks to content generated by participants and various celebrities.

3.

The result


The event and the strategy ended with a video that included all the moments where participants, celebrities and staff yelled their invitation to love themselves. In only one month and a half we involved online more than 1 million people, more than 7,000 fans acquired during the activity and tens of thousands of participants to the physical event.

Altri progetti